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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) | |||||||||
 
| 80% Recommended by our customers. Publisher: Wiley Catalog: Book Release date: 2008-10-27 Media: Hardcover Number of pages: 286 Ean: 9780470375020 Book Isbn: 0470375027  Tip: compare prices with similar booksAuthors:
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| Professional Review: |
| Changing the Channel offers you a detailed look at twelve of today's most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve your bottom line. |
| User Reviews: |
 Written on November 29, 2008 Summary: This book is FULL of useful information! I am almost done reading this book and I have to say that I've learned more from it than from anything else I have read about marketing your business. I used to CRINGE when I thought about marketing my business, because I used to think it meant that I had to go out and call people up. I own a video production company and I also offer a service for small businesses called Social Network Marketing. The chapter on Social Network Marketing in this book is an invaluable tool for anyone wanting to make use of MySpace and Facebook, etc. I offer my clients a way to set up their Social Network and maintain it on a daily basis. This book has helped me to explain to people why this channel is an important one not to be disregarded. If you want to know about Direct Marketing techniques and the benefits to all of the different forms of marketing, this book is a MUST READ! I'm sending a BIG thanks to the authors of this book. -Angie Lile Written on November 26, 2008 Summary: Must have for any business owner In today's economy making more from less has become a theme that any business owner can relate to. This means that you have to maximize your revenue streams by leveraging the work that you have. Using multiple marketing channels to drive business is not only smart, it's essential for survival. This model is applicable to any business from bricks and mortar to online and beyond. Check it out today! Written on November 25, 2008 Summary: For beginners and experts alike I'm a marketing newbie, so when I picked up Changing the Channel I was wary... Would I understand the content, would it be useful to a beginner like me? But after reading the first chapter in the bookstore I realized I had nothing to worry about. Masterson and Tribby explain all the channels of marketing available to businesses today - and how to use them - in plain language using plenty of case studies and examples. After reading this book my knowledge and understanding of marketing was multiplied by many times. And don't think it's just for newbies. If you're experienced in one form of marketing, say direct mail, but unfamiliar with what's going on in the online realm, Changing the Channel will get you up to speed in no time. I recommend this book to marketing professionals, students of marketing... and really, anybody involved in business because as I learned in the book: you don't have a business without sales and you don't have sales without marketing. Written on November 6, 2008 Summary: Multiple Channels = Multiple Profit Streams Are you looking to leverage the power of direct response marketing on the internet? Do you want to add additional ways to reach new prospects and customers to grow your business? If you answered Yes! then I highly recommend Changing the Channel by MaryEllen Tribby and Michael Masterson. What I like most about the book is the authors give specific examples from actual multi-million dollar businesses that they've created using the exact principles taught in the book (as well as case studies of other businesses that have used these methods). The authors do a great job of providing specific steps and check lists that you can easily follow, such as the seven-step process of rolling out a direct mail campaign on page 102 and "Direct Mail Step-by-Step" on page 102. In addition, they bring to light many common marketing mistakes, including the "Top 10 Telemarketing Mistakes, Mishaps, and Blunders". If you are looking to add or improve upon the marketing processes in your business using results based marketing, then I highly recommend this book. In the interest of full disclosure, I have a business relationship with MaryEllen Tribby / Early to Rise... in other words I've seen this stuff first hand and know IT WORKS! Sincerely, Brian T. Edmondson Written on November 2, 2008 Summary: Good marketing primer for the new small business owner Small business owners who could use some advice on their marketing strategies will love this book. It shows you how to understand all of the marketing channels at the ready, and how to leverage and balance them for your business' success. Whether it's web leads, print ads, or cold calls, you need to have a good method for the combined approach that will earn you the most customers. Too many small biz owners put all of their eggs in one basket when it comes to marketing. I suppose folks new to marketing or running marketing for small businesses can wow their colleagues with the authors fancy "multi-channel marketing" strategy terminology. I run a small business and also recommend two books that have helped me greatly in recent years. The Emotional Intelligence Quick Book has helped me with the ups and downs as well as in my discipline as a leader and Squawk!: How to Stop Making Noise and Start Getting Results is a book I give to all my managers to ensure there aren't any seagulls hovering in my company's hallways. |
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| Our price | $16.47 | $12.21 | $18.45 | $17.44 | $16.46 | $16.47 |
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| Lowest new price | $13.94 | $10.73 | $15.61 | $15.19 | $12.08 | $14.28 |
| Catalog | Book | Book | Book | Book | Book | Book |
| Release date | 2008-10-27 | 2008-06-04 | 2008-01-02 | 2008-09-09 | 2008-06-04 | 2007-09-26 |
| Media | Hardcover | Paperback | Hardcover | Hardcover | Paperback | Paperback |
| Number of pages | 286 | 304 | 400 | 256 | 240 | 288 |
| Ean | 9780470375020 | 9781599181813 | 9780470182024 | 9780470112670 | 9781599181776 | 9781599181400 |
| Book Isbn | 0470375027 | 1599181819 | 0470182024 | 0470112670 | 1599181770 | 1599181401 |
| Link to shop* (opens in a new window) | BUY IT NOW* | BUY IT NOW* | BUY IT NOW* | BUY IT NOW* | BUY IT NOW* | BUY IT NOW* |
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